Image: Ambiental Mercantil | Reach a targeted audience in Sustainability & Renewables within the Brazilian market.
2016–Present: Founded in 2016 in Munich, Germany, by journalist Simone Horvatin, Ambiental Mercantil was created with the mission of becoming an informative and strategic bridge between Brazil (Latin America) and Germany (Europe), focused on the environmental and renewable energy sectors. Since its inception, the platform has operated independently, guided by a rigorous technical, editorial, and journalistic approach. It is dedicated to promoting environmental technologies, corporate sustainability (ESG), innovative solutions, and relevant socio-environmental practices.
Our Mission
To deliver qualified access to reliable, high-quality information grounded in editorial integrity, technical relevance, and alignment with ongoing transformations in the environmental and renewable energy sectors. We act with responsibility, clarity, and editorial independence, positioning Ambiental Mercantil as a trusted reference, actively combating greenwashing and fostering genuine impact.
Our Vision
To be Latin America’s most trusted, influential, and independent voice in environmental news platform and ESG advocacy — shaping a cleaner, smarter, and more sustainable future.
Purpose and Core differentiators
Driven by our purpose of becoming the leading technical and business knowledge hub between Brazil and Europe for a sustainable future, our value proposition is clear:
- We are the only independent, all-in-one online news platform in Portuguese, exclusively dedicated to environmental and renewable energy sectors.
- We perform rigorous technical curation, focusing on studies, expert interviews, and qualified news content.
- We strategically promote solutions based on legal, environmental, and market-driven criteria.
- We maintain an active international presence through partnerships with industries, companies, associations, specialized media, and other collaborative opportunities.
Consistent Growth, Reach, and Relevance
Over the years, Ambiental Mercantil has established itself as an essential media outlet, demonstrating consistent growth:
| YEAR | UNIQUE VISITORS |
SESSIONS | PAGEVIEWS | AVG PAGE/VISITOR |
| 2023 | 95.309 | 266.612 | 2.685.965 | ≈ 10,1 |
| 2024 | 115.500 (+21%) |
338.228 (+27%) |
14.005.882 (+421%) |
≈ 41,4 (high engagement) |
| 2025 (*1.Jan–30.Apr) |
40.493 | 151.470 | 4.416.249 | ≈ 29,2 (3x higher than 2023) |
**From 2023 to Q1 2025, Ambiental Mercantil achieved 5× engagement growth via content strategy alone.
Traffic Analysis
- User Traffic Analysis: 49% direct access, 38% via organic search, 8% via external websites and 5% via social media
- Traffic Analysis by Country: Brazil – 66.68%; United States – 20.48%; Hong Kong – 7.17%; Germany – 0.96%; India – 0.74%; Other countries – 3.97%
- Traffic Analysis by Access: 60% Desktop, 39% Mobile and 1% Tablet
International Awards
- Innovation in Business 2024
Ambiental Mercantil (best GreenTech Platform) &
Simone Horvatin as Digital Sustainability Business Leader - Business Excellence Award 2024
Ambiental Mercantil – Best Online Environmental Platform (Brazil), Acquisition International - Environmental Sustainability Award 2023
Ambiental Mercantil – Best Global Online Platform in ESG, Environmental Technologies and Sustainable Solutions, BUILD Magazine UK
About the Founder & Editor-in-Chief
Simone Horvatin, founder and Editor-in-Chief of Ambiental Mercantil, leads the platform’s editorial and institutional strategy. Her career has always been dedicated to corporate communications and business development. Academic Background: Bachelor’s in Economics – IHK Akademie München (Germany); Business Specialization – Universidade Presbiteriana Mackenzie (Brazil); Degree in Languages – Universidade Anhembi Morumbi (Brazil). Professional Credentials: Licensed journalist (MTB 0092611/SP), specialized in environmental and energy sectors; Member of the German Federation of Technical Journalists (Bundesverband Deutscher Fachjournalisten e.V. – BDFJ) LinkedIn | Instagram
Masters of the Environment: Inside Out
AMAZONAS BIODIVERSIDADE BIODIVERSIDADE MARINHA DESENVOLVIMENTO SUSTENTÁVEL DIREITO AMBIENTAL E-MOBILIDADE ECONOMIA CIRCULAR EDUCAÇÃO AMBIENTAL EFICIÊNCIA ENERGÉTICA ENERGIA SOLAR EVENTOS GERAÇÃO DISTRIBUÍDA GESTÃO AGRÍCOLA GESTÃO ALIMENTAR GESTÃO AMBIENTAL GESTÃO ATMOSFÉRICA GESTÃO DE BIOENERGIAS GESTÃO DE CARBONO GESTÃO DE ENERGIAS GESTÃO DE RECURSOS HÍDRICOS GESTÃO DE RESÍDUOS GESTÃO DE SAÚDE PÚBLICA GESTÃO DE ÁGUAS GESTÃO DE ÁGUAS E EFLUENTES GESTÃO ESG GESTÃO FLORESTAL GESTÃO INDUSTRIAL GESTÃO PÚBLICA GESTÃO SOCIAL GESTÃO SOCIOAMBIENTAL GESTÃO SUSTENTÁVEL IMPACTO AMBIENTAL INTERNACIONAL LOGÍSTICA REVERSA MOBILIDADE URBANA MUDANÇAS CLIMÁTICAS ONU OPINIÃO DE ESPECIALISTA PROTEÇÃO AMBIENTAL PROTEÇÃO AOS ANIMAIS RECICLAGEM RECICLAGEM DE PLÁSTICO SANEAMENTO BÁSICO SUSTENTABILIDADE TECNOLOGIA E INOVAÇÃO
